Ged Brown is the Founder & CEO of Low Season Traveller, creator of the Tourism Seasonality Summit, and one of the travel industry's most distinctive voices on the structural challenge of tourism seasonality.
Ged Brown created the Tourism Seasonality Summit in 2024 to give the global travel and tourism industry its first dedicated forum for tackling the structural challenge of seasonality. Now in its third year and co-produced with Routes (Aviation Week Network, Informa), the Summit brings together leaders from airlines, airports, destinations, hotels, cruise lines, tourism authorities and technology providers to develop practical strategies for redistributing tourism demand across the calendar year.
His conviction that seasonality is the travel industry's most consequential structural problem grew over a 30-year career that took him from high street travel agencies through tour operations, aviation route development and destination marketing. He held senior roles at Thomas Cook, MyTravel Group, Kuoni, TUI and Routes, giving him an operational understanding of how seasonal demand patterns affect every level of the tourism value chain, from the hotel owner closing for five months of the year to the airline pulling capacity from a route because winter load factors cannot justify the service.
In 2018, he founded Low Season Traveller, the world's first multimedia platform dedicated exclusively to promoting travel during destinations' low seasons. What began as a response to the accelerating overtourism crisis has grown into a media and destination marketing operation spanning a digital magazine, two podcasts, a television strand and partnerships with tourism organisations worldwide.
In 2026, Brown co-founded Ember, an invitation-only senior industry gathering designed to foster candid, off-the-record dialogue on the sector's most pressing challenges. He serves on the management board of the World Tourism Association for Culture & Heritage and is based in Manchester, UK.
Ged delivers keynote speeches at international travel and tourism events, bringing 30 years of operational experience and a founder's urgency to a topic that affects every destination, airline and hotel on earth. His talks are practical, direct and built around the central thesis that the travel industry's concentration of demand into narrow peak windows is its single greatest sustainability failure.
Not a consultant. A founder. He built the platform, the conference and the movement. He speaks from the front line, not the sideline.
Operator credibility. 30 years across Thomas Cook, Kuoni, TUI and Routes means he understands tour ops, airlines, airports and destinations from the inside.
Global range. Keynoted at ITB Berlin, WTM, CAPA, PATA, IMEX, Seatrade, Routes World and events across four continents. Adapts to ministerial audiences and trade floors alike.
The foundational keynote. Why 70% of tourists arriving in six months is a structural crisis, not a scheduling inconvenience. What it costs destinations, airlines and communities, and what the industry must do differently.
From destination marketing and airline route incentives to pricing strategy and product diversification. Real-world approaches drawn from partnerships with DMOs, airports and tourism boards across Europe, the Middle East and Asia-Pacific.
Why caps, taxes and visitor limits treat the symptom rather than the cause. The case for temporal redistribution as the most effective and economically sustainable response to overtourism.
How to reframe the low season as an asset rather than a liability. Consumer insights, campaign mechanics and the psychology of persuading travellers to go against the crowd.
Which comes first: the route or the demand? How destinations and airlines can collaborate to maintain year-round connectivity, drawn from Brown's career in aviation route development.
Ged is available for bespoke keynotes, panel moderation, fireside chats and workshop facilitation tailored to your event theme, audience and destination context.
His ability to convey complex ideas in an accessible and compelling manner resonated strongly with the audience. You can truly tell that he is passionate about the topic of seasonality and he manages to inspire and educate other people about it. We were especially impressed by how quickly and comprehensively he engaged with the Nuremberg market and its seasonality. We can highly recommend Ged as a speaker and moderator.
His session sparked great interest and discussion among participants, with many delegates asking to receive his presentation afterwards — a clear sign of how relevant and impactful his content was. Ged has a remarkable ability to connect data, strategy, and inspiration, offering insights that are both visionary and practical.
The feedback we received from attendees was overwhelmingly positive, with many comments on how his insights made them see things in a new light. His session was engaging, thought-provoking, and truly inspiring for our audience of tourism professionals. I wholeheartedly recommend Ged as a speaker for any tourism-related event.
Ged's expertise and insights were unparalleled, providing both inspiration and actionable strategies for our audience. His ability to connect with attendees and deliver his message with clarity and authority made his session a standout highlight of our event.
There is no doubt that you are the best. Your contribution truly made the event a success. It was a real pleasure working with you, and I would be delighted to welcome you to Vilnius again.
The main impact of your excellent presentation was the inspiration and motivation it gave everyone to keep pushing forward in tackling the challenges of the low season. Our board was also very pleased with your contribution.
Hosted by Ged Brown. Each episode features a conversation with a local living in a destination, sharing the unfiltered reality of their low season experience. Available on Apple Podcasts, Spotify and all major platforms.
Hosted by Ged Brown. Exploring the structural challenges of managing tourism sustainably, featuring policymakers, academics and destination leaders including Professor Harold Goodwin of the Responsible Tourism Partnership.
Video content bringing low season destinations to life. Produced by the LST team, showcasing the experiences, landscapes and communities that travellers encounter when they go against the crowd.
Previously stocked at Waitrose and WH Smith across the UK, now digital-first. Long-form destination features, photography and travel journalism focused exclusively on the low season experience.
The world's leading conference on tourism seasonality. Co-produced with Routes (Aviation Week Network, Informa). Partners include PATA and Mabrian/The Data Appeal Company.
A senior industry gathering designed for candid, off-the-record dialogue on the travel sector's most pressing structural challenges. Co-founded by Brown in 2026.
Ged is available for keynote speeches, panel discussions, fireside chats and workshop facilitation at conferences, summits and corporate events worldwide. All enquiries are responded to within 48 hours.
Or email directly: ged@lowseasontraveller.com
20-45 minute presentations tailored to your audience and theme.
Expert panel participation or moderating industry discussions.
Half-day or full-day sessions for destination teams and tourism boards.
Interviews, commentary and guest appearances on tourism topics.